Everyone is in the influence business whether they realise it or not.
A leader who struggles to influence his or her people to change or to move is not an effective leader. A manager who cannot influence the team to produce cannot efficiently manage. A negotiator who is unable to persuade will be unable to close the best deals. A salesperson who lacks the influence to convert and keep clients will forever struggle to reach targets. The marketing team that cannot induce customers to act cannot influence at the highest level.
The 6 Universal Principles of Influence is rooted in academic research and each principle is instilled in audiences through the sharing of engaging scientific and psychological experiments, and the use of fascinating case studies. Audiences will be equipped with a toolbox of practical skills and techniques that can be used in their very next meeting and will learn how to spot the “influence opportunities” that arise in professional and personal life.